Because of the GPS units installed in Ford vehicles, Ford knows when many of its drivers are speeding, and where they are while they’re doing it.
Farley was trying to describe how much data Ford has on its customers, and illustrate the fact that the company uses very little of it in order to avoid raising privacy concerns: “We know everyone who breaks the law, we know when you’re doing it. We have GPS in your car, so we know what you’re doing. By the way, we don’t supply that data to anyone,” he told attendees.
He then “walked back” his statement:
“I absolutely left the wrong impression about how Ford operates. We do not track our customers in their cars without their approval or their consent,” he says. “The statement I made in my eyes was hypothetical and I want to clear this up.”