After two months of intense coverage of the botched HealthCare.gov rollout, the president will host a White House event kicking off a three-week drive to refocus the public on the law’s benefits, senior administration officials told POLITICO.
The White House will take the lead in emphasizing a different benefit each day until the Dec. 23 enrollment deadline for Jan. 1 coverage. The daily message will be amplified through press events and social media by Democratic members of Congress, the Democratic National Committee, congressional campaign committees and advocacy organizations, officials said.
“What the White House is doing is what the White House had hoped they would spend the last two months doing, which is going out, selling the law, selling the benefits of the law,” said a former Obama adviser who framed the shift as a sign of White House confidence. “The fact that they feel comfortable doing that is a healthy sign for the president but also for the long-term benefits of Obamacare.”
Republicans aren’t expected back down from their campaign to weaken the law, and officials said they have been preparing for the Democratic offensive.
Um. Okay. It’s like the 12 days of Christmas, but the 20 days of Obamacare.
I think the parody would go something like this:
“5 Cancellation Notices, 4 Crashing Web Sites, 3 Increased Premiums, 2 Part Time Jobs, and President in a tough spot.”