I’ve previously blogged that imposing a fine of a few thousand dollars is not enough of a penalty to deter flopping. David Stern, commissioner of the NBA agrees.

“It isn’t enough, it isn’t enough,” Stern said in his annual pre-NBA Finals news conference earlier this month. “You’re not going to cause somebody to stop it for $5,000 when the average player’s salary is $5.5 million. And anyone who thought that was going to happen was allowing hope to prevail over reason.”