The indoor tanning tax actually hasn’t slowed down the indoor tanning business, according to a report in this month’s Archives of Dermatology finds. Northwestern University researchers surveyed 308 indoor tanning salons in Illinois and found that patrons certainly don’t appreciate the new fee: 79 percent, just like Snooki, oppose it. But the extra cost wasn’t enough to stop them from hitting the tanning bed. In the same survey, 78 percent of salon patrons also said they didn’t care about the new excise tax.
Though Snooki may have shrugged, others were not so strong.
And for what its worth, I fought tooth and nail to keep in a Jersey Shore section about the Snooki tax in Unprecedented.
Indeed, the unpopularity of the taxes imposed by the Affordable Care Act permeated all corners of society—even the beaches of
Seaside Heights, New Jersey. On the season premiere of the hit reality show Jersey Shore, the Garden State’s pint-sized provocateur Nicole “Snooki” Polizzi opined on Obamacare: “I don’t go tanning anymore because Obama put a 10 percent tax on tanning.” Indeed, what would become known as Obamacare’s “Snooki tax” placed a 10 percent ex- cise tax on all UV-tanning salons. Snooki knew why that tax was in there. “He did that because of us,” referring to the cast of Jersey Shore, who were known to take tanning very seriously. Snooki continued, showering praise on Obama’s 2008 Republican opponent: “McCain would never put a 10 percent tax on tanning. Because he’s pale and he’d probably want to be tan.” This remark would have been an in- significant event—but McCain responded! Senator McCain tweeted Snooki, making an excellent pun on her housemate, Michael “The Situation” Sorrentino: “I would never tax your tanning bed! Pres Obama’s tax/spend policy is quite The Situation. but I do rec wearing sunscreen!” Then the president got into the fray. At a White House Correspondents’ Dinner, the president graciously excluded members of the cast of Jersey Shore and a special guest from the Snooki tax: “The following individuals shall be excluded from the indoor tan- ning tax within this bill: Snooki, JWOWW, The Situation, and House Minority Leader John Boehner.”