Brooklyn Bagels in Broward?

March 13th, 2012

Apparently “The Original Brooklyn Water Bagel Company” purports to use a special filtration device to make Florida water identical to Brooklyn water, thereby creating authentic Brooklyn Bagels in South Florida. Hell, Larry King is their spokesman!

Enables the replication of characteristics of Brooklyn water– the key ingredient necessary to create the nation’s finest bagel anywhere in the world.
Designed to provide maintenance-free operation for the franchisee via satellite monitoring of each store’s water system to ensure consistent quality.
Able to assist local residents, offering up to five gallons of water free, when a boil-water alert is declared.

And of course an investor in Boca (where my grandfather resides), Andrew Greenbaum, is all verklempt, and is calling BS on those bagels and suing.

But now, a lawsuit is alleging the main selling point behind The Original Brooklyn Water Bagel Co. restaurants is a sham.

Boca Raton businessman has gone to court seeking more than $2 million in damages from the bagel business, saying he never would have wanted to develop franchises if he hadn’t been duped into believing there was a patented process to “Brooklynize” water.

“The water filtration system is not unique and does not render water equivalent to Brooklyn water,” said Robert Zarco, an attorney representing Andrew Greenbaum, who bought franchise rights for the restaurant in Broward, Miami-Dade and Monroe counties. “You want Brooklyn water, go to Brooklyn. You want a Brooklyn bagel, go to Brooklyn.”

I will be the judge of that. Next time I’m down in Boca, I will grab a nosh. Last time I was there, I suffered on some chewy, doughy donut-shaped bread objects (labeled bagels, falsely in my opinion).