“blogs, tweets, news stories, Facebook postings, YouTube videos, etc.” [about the Penn State sex abuse scandal] had declined 50 percent from the previous day and 90 percent over the prior four days.

January 4th, 2012

It seems that PSU keeps a close tab on social networking to determine how much people are talking about the sex abuse schedule.

“Review of Top 20 search terms on Google today shows no Penn State terms on that list for the first time in nine days,” Erickson wrote.