When Google makes a huge investment in Rocket Lawyer, an online legal document service, you should take note. Rocket Lawyer differs from LegalZoom.com in that it actually employs lawyers.

“Rocket Lawyer gives consumers technology to do things themselves with no human intervention at all,” said Moore. “When they do need help, and they do, they can consult with a lawyer.”

The model is similar to those pre-paid legal services that have generated controversy over the years, but with Google technology in the background. Documents are stored, Google Docs fashion, on Rocket Lawyer’s servers and can be edited and passed around before the consumer prints them out to be filed at the nearest courthouse.