How does the greatest team in the history of baseball set ticket prices? By checking the market resale prices on StubHub.com.
Lonn Trost, the team’s chief operating officer, said 53 percent of the non-premium seats remain unchanged next year. To determine prices, the team examined the resale amounts of tickets on StubHub.com.
“We’re not trying to take away the ability of fans to make a profit when they resell tickets,” he said, “but the ones where we raised prices were not selling for just above face, but were far above face.”
Using the wisdom of the crows to set ticket prices. Very smart.