Politico reports that all references to Obamacare have been scrubbed from Healthcare.gov, and that leading Democrats no longer use the term.

With the president’s approval ratings at record lows, a broken website and Obama under fire for his pledge that people could keep their plans, the “Affordable Care Act” has returned.

The president didn’t say “Obamacare” once during his nearly hourlong news conference last week, while he referred to the “Affordable Care Act” a dozen times. House Minority Leader Nancy Pelosi went so far as to correct David Gregory on “Meet the Press” Sunday on the proper terminology. And White House talking points distributed to Democrats and obtained by POLITICO repeatedly refer to the Affordable Care Act in suggested sound bites, not Obamacare.

In July 2012, shortly after the Supreme Court upheld the law, the President was proud to call it “Obamacare,” and deemed it party of his legacy.

When a reporter from Rolling Stone asked President Obama if he would “mind if historians call the achievement Obamacare?” He replied, “I’ll be very proud. . . . As time goes on, as people see what it does, as it gets refined and improved, people will say, ‘This was the last piece to our basic social compact.’”

It’s not that long ago the President liked the term!

But Obama last year reappropriated the term for himself, making the phrase a staple of his stump speech and hawking “I (heart) Obamacare” bumper stickers.

“We passed Obamacare — yes, I like the term — we passed it because I do care, and I want to put these choices in your hands where they belong,” Obama said at a typical stop in Iowa last October.

As recently as October, the President’s social media platform still called it Obamacare. The President also used it on his Organizing for America (or is it Action?) web site, on a signup pagetitled “I Like Obamacare.”

The official Facebook page is titled “Obamacare” (with over half a million likes), and it still refers to the law against Republican attacks “Obamacare.”

So what gives? When the law is popular, it’s “Obamacare,” but when it fails it’s “Affordable Care Act?”